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DIGITAL TOOLKIT

Let us help you grow your practice. Get our latest digital toolkit.

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What is a Digital Toolkit?

 

Our Digital Toolkits are compiled by our team of marketing specialists and draw on the knowledge and expertise of our technical services veterinarians. Each toolkit is slightly different and will contain a mixture of items that you can use in your clinic’s digital strategy. The content is targeted to pet owners and optimised for use on social platforms. Whether you are using Facebook, e-newsletters or a website/blog to reach out to your pet parents, these items should give you some valuable content to use to help market your practice! Content typically includes:

 

  • ‌‌

    Social Media Posts

    12-15 posts for use on your practice’s social media platforms; including hashtag suggestions and images.

  • Blog Content

    2-3 professionally written articles that you can post on your practice’s blog.

  • Digital Media

    Banners ads for use on your website to help generate business or instructional videos targeted to pet owners.

  • Newsletter Content

    1-2 professionally written articles for inclusion in your newsletter.

 

Why is it important?

 

If you are not utilising social media to promote your practice, you are missing out on one of the most powerful marketing vehicles available. Here are 10 benefits of including social media outreach in your marketing strategy:

 

 

  • Gain valuable customer insights
  • Increase brand awareness & loyalty
  • Run targeted ads with real-time results
  • Generate higher converting leads
  • Provide rich customer experiences
  • Increase website traffic & search ranking
  • Find out what your competitors are doing
  • Share content faster & easier
  • Geotarget content
  • Build relationships

 

Boost Engagement

 

Get the most out of your content! Use our Digital Toolkit as a springboard to boost engagement on your social media sites and drive traffic to your website or clinic. Each Digital Toolkit is designed to be personalised – so make it your own! Some ideas include:

Don't forget to add your clinic’s hashtag to the posts

Incorporate regional or clinic-specific information into content to make it more personal for your patients

Consider a contest - a simple contest for your patients to encourage them to share content

Use questions in your posts to engage your followers and create responses

Lean on your team – Sometimes the best ideas come from those around you (particularly if you have web-savvy millenials working in your clinic)

Get it now

 

Energise your digital marketing! Take advantage of our Digital Toolkits to help boost your client engagement.

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